Brand identity & strategy

Brands with form, voice and direction.

We build brand identities that communicate purpose, set you apart in the market and hold up as you grow: strategy, visual identity and the guidelines that keep it all consistent.

Strategy before designComplete brand bookFiles ready to use
Our point of view

A logo is not a brand. A brand is a decision, made visible and repeated with consistency.

That’s why every project starts with strategy. When positioning is clear, the identity has a job to do, and every color, word and shape can be defended.

BRANDING STUDIO
How we work

From blank page to brand book.

A clear process with fixed review rounds, so the brand moves forward and decisions stick.

01

Discover

Interviews, audit and research. We understand the business, the audience and the market before drawing anything.

Duration · [X weeks]
02

Define

Strategy, positioning and the concept. We align on the idea the identity has to express.

Duration · [X weeks]
03

Design

Identity exploration, refinement and applications, with structured review rounds.

Duration · [X weeks]
04

Deliver

Brand book, final files and a handoff session so your team (and ours) can use it from day one.

Duration · [X weeks]
Featured case · Health · Colombia

Vitalia: body, mind, health.

An identity for a bariatric and wellness clinic that needed to feel medical and human at the same time. A sculpted V, a deep navy palette and a system that scales from the clinic entrance to social media.

StrategyLogo & identityStationerySignageSocial templates
View case
Vitalia billboard Vitalia stationery Vitalia logo on fabric
What you get

A brand your team can actually use.

Logo suite

Primary, secondary and responsive versions, plus the icon, in every format you need.

Color & typography

A palette with exact values for print and screen, and type pairings with clear hierarchy.

Brand book

The manual of your brand: strategy, voice, visual rules and do’s and don’ts.

Stationery

Business cards, letterhead, envelopes, email signature and documents.

Social templates

Editable templates so your feed looks like your brand from the first post.

Applications

Signage, packaging, uniforms or merchandise, depending on your business.

Start a project

Let’s give your brand form, voice and direction.

Tell us about your brand. We’ll come back with a clear proposal and the next available start date.